Green square covers 278ha of Australia’s oldest industrial area and is delivering a remarkable renewal opportunity as Sydney’s largest urban village. Set to become the most densely populated areas in Sydney by 2030.
Green Square is Sydney’s newest town centre and is transforming into a diverse, connected and resilient community that embraces a quality of life that is enjoyable and sustainable. As part of a world city, Green Square is a core element of the evolution of urban living in the heart of Sydney’s south.
PPandP has been appointed to lead the place making framework for Green Square for the next 3 years. Our role is to deliver a robust place making framework that will shape the community’s sense of place towards GreenSquare and to create a successful, sustainable and long-lasting town centre.
In partnership with Mirvac, we are developing a 3-year place activation program to build on Green Square’s assets and community. A robust place making framework is essential to create a successful, sustainable and long-lasting town centre – from the individual architectural built form of key projects to the resulting finegrain and navigation through the centre creatinga network of streets, public spaces as the centre develops .
PPandP has built an immersive digital activation webapp that showcases what Green Square has to offer, what is on while acting as a digital interface for place activation and providing exclusive offers.
As part of the place making program, PPandP is working with Mirvac to deliver community activation initiatives that build on Green Square’s identity and accomodate the different needs of residents, workers and visitors.
Integrated with digital and place activation initiatives, a range of social media campaigns are being created to promote and strengthen the Green Square brand.